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How to Take Over Page 1 and Own Google for your Brand đź’Ş
SEO Tip #81
Roberto Robles
May 13, 2025 • Estimated Reading Time: 8 minutes
In partnership with
When someone searches for your brand on Google, you want them to see you and only you. That means filling page one with as many positive, branded results as possible. The more space you take up, the less room there is for competitors, irrelevant websites, or negative results to steal attention. The good news? This is achievable with the right strategy. Let’s break it down.
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1. Optimize Your Website’s Branded Pages
Your website is the powerhouse for dominating brand searches. If your homepage is ranking but key internal pages (like your About page, Contact page, or Product pages) aren’t showing up, you’re leaving real estate on the table.
Action Steps:
Audit your site for branded keyword opportunities (e.g., “YourBrand + services” or “YourBrand + contact”).
Create dedicated pages for key branded terms, ensuring they solve user intent. Use clear, optimized meta titles and descriptions.
Link your internal pages strategically to signal their importance to search engines.
2. Claim and Optimize ALL Local Listings
Google Business Profiles are crucial for local businesses, but they’re only one piece of the puzzle. Local directories like Yelp, TripAdvisor, or niche-specific platforms often rank high for brand searches too.
Action Steps:
Claim and fully optimize your Google Business Profile. Add updated NAP (name, address, phone number), business categories, and FAQs.
Ensure consistent information across key platforms like Yelp, Bing, and industry-specific directories.
Encourage reviews on these platforms to help them rank better.
Social media profiles tend to rank high for brand searches. If optimized correctly, platforms like Facebook, LinkedIn, Instagram, and X can all show up.
Action Steps:
Ensure your brand handles are consistent across all platforms.
Optimize profile names, bios, and URLs using branded keywords.
Regularly post branded content (e.g., promotions, updates, and announcements) to signal freshness to search engines.
Link from your social posts to your website.
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4. Leverage Digital PR & Third-Party Mentions
Well established third-party websites mentioning your brand can occupy valuable positions on Page 1. Think guest posts, news features, or collaborations.
Action Steps:
Pitch stories to relevant online publications. Use tools that you connect with journalists or send out press releases.
Target backlinks from authority sites by creating shareable content such as studies, infographics, or expert insights.
Partner with influencers whose domains rank well and have them mention your brand.
5. List Your Business in Niche or Industry-Specific Directories
If your brand operates in a specific niche (e.g., tech, health, SaaS, retail), using industry-specific directories can help fill Page 1 slots for branded searches. These directories typically rank high due to their domain authority and relevance.
Action Steps:
Identify directories that are popular in your niche. Examples include Clutch, G2 or ProductHunt for B2B SaaS, Healthgrades for medical professionals, or Houzz for home services.
Look for other niche directories that may not be as well-known as the ones mentioned above but are hyper-relevant and have decent domain authority.
Don’t worry too much about DoFollow/NoFollow backlinks. Our goal is for the directory listings to appear for brand searches so you can take over Page 1 of Google.
6. Publish Branded FAQs and Content
When users search for “[YourBrand] + questions,” make sure you’re the one answering them. Owning the FAQ space eliminates room for competitors.
Action Steps:
Research branded queries with tools like Google Search Console and AnswerThePublic to uncover commonly asked questions about your brand.
Create a dedicated FAQ page addressing these queries.
Use clear heading structures (H2/H3) and apply schema FAQ markup so your page gets picked up for featured snippets.
6. Take Control of Video and Image Search
Branded queries don’t just involve traditional links. Videos, images, and other media formats often rank on Page 1.
Action Steps:
Create branded videos on YouTube, such as “About [YourBrand],” product demos, or customer testimonials. Optimize titles, descriptions, and tags with branded keywords.
Upload branded images, graphics, or infographics to your website with keyword-rich file names and alt text.
Optimize your YouTube channel with your brand logo, links, and consistent branding.
The Bottom Line
When it comes to brand searches, owning as much page 1 real estate as possible is non-negotiable. This isn’t just about visibility; it’s about trust and authority. By leveraging your website, social media, third-party mentions, directories, and media content, you can dominate branded search results and lock competitors out of the spotlight.
Start implementing these steps today. The more proactive you are, the less chance competitors or unwanted results have to sneak into your space.
Until next time,
Roberto Robles
P.S. Are you a local business that needs help with SEO? Reply to this email. Let’s chat.
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