Boost your SEO with Internal Links – Issue #009

Learn about the SEO benefits of internal links and how they can improve your website’s user experience.

When someone mentions links and SEO in the same sentence, we usually think about external backlinks, but this week we will talk about another type of link that can also help improve your SEO.

Internal Links

As the name states, internal links are those that link from one page to another page within the same website. One example of an internal link type is your website’s menu.

But there’s another type of internal link that is also very important: contextual links. In other words, links in the content of your website.

Here’s how internal links can help:

User Experience

Internal links can be used to link to relevant content. When used correctly, users can get more value from visiting your website.

For example, let's say that Mary found your blog post in a Google search. She reads the article, and in the last paragraph, she finds a link to a related post. She clicks on it and starts learning more than she was expecting to do 🤯

Use your internal links as guiding triggers to take users from point A to point B, always closer to your desired conversion action.

SEO Benefits

Besides helping improve user experience, which is a ranking factor, internal links also help improve your website’s SEO. Let’s go over some of these benefits:

Site structure: Internal links provide search engines with a crawlable site structure that helps them find every page that makes up your website. If a page has no internal links, Google won’t be able to find it easily and won’t rank in search results.

Topical relevancy: When you link from one page to another, you tell Google that those two pieces of content are related and complement each other. With the help of internal links, Google can better understand your content, which will help you rank better when someone searches for a related topic or keyword.

Authority flow: Regardless of whether we call it DR, DA, PageRank, or whatever, every page on your website will gain authority with the help of external backlinks. Individual pages with more and better quality backlinks tend to have higher authority, which helps them rank better. Internal links share that page authority with other pages of your website, thus helping them rank better in search results.

Tip: If you create a new page, add an internal link from one of your top pages. This will help get it indexed and ranking much faster.

Internal Linking Tools

If you use Wordpress, you can use tools like Link Whisper or Linksy to help you manage your internal links. Unfortunately, if you don’t use WordPress, the process is manual but still worth it.

As you can see, a good internal linking strategy can help improve your SEO, while providing a better user experience.

Are there any specific topics you want me to cover in the coming weeks? DM me on Twitter and let me know!

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